New Shark-Free Wedding Partnership with Bride Union 2020
HKSF is proud to announce a Shark Free Wedding partnership with Bride Union, an online wedding planning platform that is an incubatee of the incu-app program of Hong Kong Science & Technology Park and HKU iDendron.
To save preparation time, couples can now directly match their needs with their favorite wedding vendors. We believe that every couple deserves a unique wedding and Bride Union and HKSF can help create that unique, special wedding experience. Together we are organizing a ‘Shark-Free Wedding’ campaign and are inviting the couples to sign a ‘Shark Free Wedding’ Promise to receive special wedding vendor discounts and offers. We hope that this campaign will encourage couples to say ‘NO’ to shark fin soup, give back and help save sharks! Please say NO to shark fin soup at your wedding!
Hong Kong Shark Foundation x Bride Union
Say YES to Shark Free Wedding and enjoy discounts from over 40 wedding vendors
In order to encourage more couples to go shark-free in weddings, Hong Kong Shark Foundation (HKSF), together with the online wedding platform, Bride Union, have launched the ‘Shark-Free Wedding’ campaign since 28th July, 2020. Couples who promise to not consume shark fins will receive special wedding vendor discounts and offers. We believe that the cruel and inhumane method used to cut the fins should not be involved on the couple’s joyous and lovely big day. In fact, tasteless shark fins do not have any significant nutritional value and may even contain heavy metals. They are definitely not the necessities in a wedding.
Overwhelming responses from wedding vendors
Over 40 wedding vendors have become HKSF ‘Shark-Free Wedding Ambassador’. The categories of the participating wedding vendors include but are not limited to bridal make-up, photography, decoration, gown, jewellery, modern calligraphy. There are designer bridal shops such as HITCHED!Bridal, Tickled Pink Bridal Closet and highly popular studios or photographers, namely Studio Oak, Tammy Shun, Moonbird Production and 123Cheese Production as the Ambassadors. Attractive offers provided by the Ambassadors include discounts and cash rebates.
Quick and easy participation for couples
Couples can visit Bride Union website (https://brideunionhk.com/campaign-hksf) for the ‘Shark-Free Wedding Ambassador’ information and discounts and/or special offers provided. The easy steps of joining the ‘Shark-Free Wedding’ campaign are as follows:
- After visiting Bride Union website and signing the promise of having a shark-free wedding, a confirming page with participating code will be displayed;
- Take a screenshot of the confirming page with participating code and enjoy discounts and/or special offers from participating vendors.
Leading bridal makeup team – Seasoning (left) and awarded journalism photographer – An Ant Capture provide exclusive offers to the campaign participants.
Tickled Pink Bridal Closet (left), To Be Wed (middle) and HITCHED!Bridal (right) provide famous designer brands from Israel, New York and Italy. Local wedding gown brands such as Canak Bridal Studio and Infini Love Bridal also participate in the campaign.
There are different styles in the works from Studio Oak (left), Tammy Shun (middle), Moonbird Production (right) and other participating photographers. Couples can match with photographers that suit their own styles.
Jewellery brands, Bowrington Concept Jewelry (left) and Beyond Diamond (right) offer 10% off for the wedding collection and 20% off for all products respectively, encouraging couples to have shark-free wedding banquets.
Stop cruel murder by supporting the shark-free wedding
Every year, over 100 million sharks are caught worldwide for shark fins and other products, with over 50% of the world’s shark fin being traded through Hong Kong alone. Many people consider shark-finning to be cruel and inhumane because the animal is usually still alive when its body is thrown back into the sea. Unable to swim, and therefore to breathe, the shark will generally suffocate to death slowly. Marine ecosystems are as delicate and complex as any other on our planet and we cannot predict the precise effects that eliminating sharks would have.
For example, according to the WWF research done in 2018, there were 49,331 weddings in Hong Kong with an average of 17 tables per wedding with potentially 204 bowls of shark fin soup per event. Based on this WWF data, it’s thus estimated that for each shark-free wedding 24 sharks can be saved. Therefore, by participating in this our ‘Shark-Free Wedding’ campaign, HKSF and Bride Union hope to encourage more couples to stop serving shark fin soup at their wedding to save sharks and actively promote shark conservation!
If you are a wedding planner or event organiser who would like to promote a shark-free wedding package via this page, please email email@example.com.
Shark-Free Wedding Heroes 2019 – Bonnie and Hugo
Bonnie Li and Hugo celebrated their fabulous fin free wedding at The Ritz-Carlton, Hong Kong. Not only were guests treated to a cruelty-free wedding banquet, but they were also given a serving of shark conservation “Shark Facts” education included in the invitation (see photo). Hong Kong Shark Foundation and the sharks wish you both a prosperous and happy marriage!
If YOU want to be one of the Shark-free Wedding Heroes, you are welcome to contact firstname.lastname@example.org. Come and join us!! Say no to shark fin soup in your wedding!!
Shark-Free Wedding Stationery
English version download link:
English version download link:
Shark-Free Hotels and Banqueting Venues
Hong Kong’s leading hoteliers have been making great strides in the shark-free cause. Top hotels like the Hong Kong and Shanghai Hotels Group (including the Peninsula hotel) and Shangri-La Group were early adopters of the shark-free policy. For the hotels that have signed up to be shark-free, please see list below.
- Hong Kong and Shanghai Hotels Group
- Peninsula hotel
- Shangri-La Group
- Tai O Heritage Hotel
- W Hotel
- Niccolo Hotel
- L’hotel Nina et Convention Centre
- Marco Polo Hotel
- Gateway Hotel
- Prince Hotel
- The Ritz-Carlton
- Voltage PR
For more information on other catering and banqueting facilities in Hong Kong that provide shark-fin free menus, please reach out to HKSF email@example.com to learn how your hotel can be a part of this shark-free campaign. Thank you!
Happy Hearts Love Sharks Wedding Contest 2012
With the kind permission of Canadian shark conservation organisation SharkTruth, HKSF is delighted to have developed and launched an exclusive Hong Kong edition of the Happy Hearts Love Sharks wedding contest.
Special thanks Larah Uyeda and 983 wedding.com for the Shark-free Wedding Stationery design.