Living Marketing Podcast: “Shark Lady” Shares the Highs and Lows of Marketing an NGO

Over 100 million sharks are caught for human consumption globally every year, with over 50% of the world’s shark fin supply traded through Hong Kong. In the newest ‘Living Marketing’ episode, our Executive Director, Andrea Richey, talks about her mission to raise awareness for shark conservation and how companies can make an impact on a global scale.

Since becoming executive director of the Hong Kong Shark Foundation, Andrea Richey has given numerous talks in schools and private companies, lobbied heavily for major restaurant groups to cease serving shark’s fin, and tirelessly championed marine conservation to an occasionally apathetic public.

What was the lightbulb moment that made her decide to devote her life to shark conservation? How does pro bono work give purpose to marketing agencies and what are the business benefits? What does it mean to be a global citizen who calls Hong Kong home?

Listen to the full episode here: https://lnkd.in/geFG9B2