Lone sharks: Persuading the Chinese to give up shark’s fin soup – The Economist

IS THE tide turning against shark’s fin soup? Conservationists certainly hope so. On September 22nd in Shanghai WildAid, a charity, launched a campaign to persuade Chinese people to give up eating the delicacy. Celebrity support for the bid was provided by Yao Ming, a Chinese basketball star, and Sir Richard Branson, a British business star.…