HKSF’s second Freezemob was even bigger and better than last year’s with approximately 350 protesters standing stock still on the Avenue of Stars to make a stand against shark fin.

Hong Kong’s Avenue of Stars is a key tourist destination, popular with the Mainland Chinese audience. With the dramatic Hong Kong skyline in the background, it made for the perfect place to make a statement about the important role this city plays in perpetuating the shark fin trade.

Our media coverage included local Hong Kong press as well as the Bangkok Post in Thailand and Spiegel Online in Germany.

Check out the video on You Tube.

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