Sharks tend to get bad press anyway but, in a market like Hong Kong, it can sometimes seem like shark conservation is a lost cause. But we at HKSF believe that the tide really is turning against shark-fin… more and more people, both in Hong Kong and around the world, are showing their support for sharks. These news releases and articles are just the tip of an iceberg of increasing media awareness and coverage of this critical issue. If you have a shark news story that you want to share, please send it to marketing@hksharkfoundation.org