Our mission is to raise awareness about shark conservation and the urgent need to stop the unsustainable consumption of ALL shark products, particularly shark fins.

We engage youth, individuals and companies on meaningful ways to save the world's sharks, starting from tackling the consumption of shark products in our daily lives. With over 50% of the world’s shark fin being traded through Hong Kong alone, we have a rare opportunity through our local efforts to make a significant impact on a global scale.


Marine Food Chain

As apex predators, sharks are a crucial part of the marine food chain.

Species in Decline

Demand for shark products contributes to the rapid decline of many species, several are nearing extinction.

Climate Change

Removing top predators such as sharks affects the oceans ability to capture carbon and regulate our climate.

Shark-Free Company Commitments
Students Inspired
Shark-Free Weddings

Take Sharks Off The Menu!

Help us Take Sharks OFF the Menu! Sign the petition asking the Tao Heung Group to stop selling shark products in all of their 160 restaurants across Hong Kong and Mainland China.

Human activity is responsible for an estimated 100 million shark deaths globally every year. One of the key drivers is the excessive demand for shark fin.  Tao Heung Group are one of the largest catering groups across both Hong Kong and Mainland China and the impact of changing their menu will have effects far beyond the dishes they serve.

Please take a moment to sign!


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SHARK HERO ALERT ! Well done to our outstanding Hong Kong Shark Foundation 香港護鯊會 “Shark Ambassador” Maddy Threlkeld from Hong…
02/06/23 | News & Views
WOMEN IN ACTION!! 💪💪 Extremely honoured to be a guest speaker at the upcoming June 12 American Women Association 🇭🇰 AWA…

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